Data protection explanation
1. Data Protection
Stylight GmbH is committed to following and abiding to all legal data protection requirements governed by German Data Protection Principles.
2. Data Collection
In order to continuously improve on the services our website offers, we save certain access data, e.g. in the form of so-called Cookies. Cookies are text files which are saved on your computer. This data is analysed for statistical purposes and for the technical administration of the website. Personal data is only collected, saved and analysed by us within the confinement of the law or if you have given us thorough consent in advance.
3. How to control cookies
You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.
4. Google Analytics & Display Advertising
4.2 This website uses the following Google Analytics features based on Display Advertising: Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, Google Analytics Demographics and Interest Reporting. You can opt-out Google Analytics for Display Advertising and customize Google Display Analytics Network ads using the Ads Settings on https://www.google.com/settings/ads. You may also download the Google Analytics opt-out browser add-on by clicking the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
4.2.1 We use Remarketing with Google Analytics on this website to advertise online. Third-party vendors, including Google, show our ads across the internet. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize and serve ads based on your past visits to our website.
4.2.2 This website uses Google Display Network Impression Reporting and the DoubleClick Campaign Manager integration. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to the visits to our website.
4.2.3 We use Google Analytics Demographics and Interest Reporting. We use data from Google’s Interest-based advertising or 3rd-party audience data (such as age, gender and interests) with Google Analytics for trend analysis and marketing.
5. Google Adwords Conversion Tracking
Stylight furthermore applies Google Conversion Tracking. In this context, Google places a cookie on your computer if you reach this website via a Google ad. These cookies expire after 30 days and do not serve any personal identification. If a user visits certain pages of the website of an adword client and if the cookie has not expired, Google and the client can verify that the user has clicked on the ad and was directed to this website. Each adword client receives a different cookie. Cookies therefore can not be traced back via the websites of adword clients. The information collected by means of the conversion cookie serves the purpose to create conversion statistics for adword clients that have taken a decision towards conversion tracking. Adword clients receive the overall number of users who have clicked on their ad and haven been directed to a website with a conversion tracking tag. However, they do not receive any information that allows the personal identification of users. If you do not wish to take part in the tracking procedure, you may decline the required placement of a cookie – for instance with a browser setting that generally deactivates the placement of cookies. You also can deactivate cookies for conversion tracking by chosing a browser setting that blocks cookies of the domain www.googleadservices.com. Here, you can find Google’s data protection policy on conversion tracking: https://services.google.com/sitestats/en.html
6. Google +1
Our website features the “+1” button from the social network Google Plus which is operated by Google. The “+1” button shown on a white or color background. When you access one of our pages that feature this button, your browser establishes a direct link with the Google servers. The content of the “+1” button is transmitted directly from Google to your browser and then integrated into the website. This means we have no influence over the amount of data Google can access via the button. According to Google, no personal data is retrieved if the user does not click on the button. Such data, including the IP address will only be retrieved and processed for members who are logged in. For information on the purpose and extent of data capture and the further processing and use of data by Google, as well your rights in this regard and personal privacy settings, please refer to the Google data protection information. If you are a Google Plus member and do not want Google to collect data about you via our website and to link this with your membership data stored by Google, you need to log off from Google Plus before going to our website.
7. Criteo Tracking
On the website of Stylight, information about the how the users surf the web is collected and cookies are placed for marketing purposes in purely anonymized form by means of the technology of Criteo (Criteo GmbH, Unterer Anger 3, 80331 Munich, Germany). Criteo may thus analyze surf patterns and thereafter display targeted product recommendations on respective advertising banners if other websites get visited. Such anonymized data under not circumstances can be used to identify the visitors of the website. The data collected by Criteo will only be used to improve advertising. On the right buttom of each banner, there is an „i“ (for information) which opens my mouse-over and when clicked leads to a page which explains the system and offers an opt-out. When clicking opt-out, an „opt-out“-cookie will be set which stops the display of such banners in the future. There will not take place any other use or transfer of data to third parties. You will find more information regarding Criteo on http://www.criteo.com/de/datenschutzrichtlinien and can object to any anonymized analysis of how you surf the web.
8. Facebook Plugins
Our website features social networking plug-ins from Facebook – the “Like” and “Share” buttons – in order to make the website more personal. This service is provided by the US company Facebook, Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA). When you access one of our pages with these plug-ins, your browser establishes a direct link with the Facebook servers. The content of these plug-ins is transmitted directly from Facebook to your browser and then integrated into the website. Via the integration of plug-ins, Facebook receives the information that your browser accessed the relevant page of our website, even if you do not have a Facebook account or are not logged in to Facebook at that point. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the US and saved there. If you are logged into Facebook, Facebook can link your visit to our website with your Facebook account. When you interact with the plug-ins, such as the “Like” or “Share” buttons, the relevant information is transmitted directly to a Facebook server and saved there. The information will then be published on Facebook and will be visible to your Facebook friends. Facebook may use this information for advertising and market research purposes, as well as for the customization of Facebook pages. To this end, Facebook creates profiles based on usage, interests and relationships in order to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, for example, or to inform other Facebook users about your activities on our website and to provide further services related to the use of Facebook. If you do not want Facebook to collect data about you via our website and link this with your Facebook account, you need to log off from Facebook before going to our website. For information on the purpose and extent of data capture and the further processing and use of data by Facebook, as well your rights in this regard and personal privacy settings, please refer to the Facebook data protection information.
Our website features plug-ins from the messaging network Twitter, Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. The Twitter plug-ins (tweet button) on our site feature the Twitter logo. You can see an overview of the tweet button here. When you access one of our pages with these plug-ins, your browser establishes a direct link with the Twitter server. Twitter then receives information that you visited our site using your IP address. If you click on the “tweet” button while you are logged into your Twitter account, you can link the content of our pages to your Twitter profile. This means that Twitter can assign your visit to our site with your user account. We would like to indicate that, as the website provider, we are aware of neither the content of the data transmitted to Twitter nor of the purposes for which it may be used by Twitter. For more information, please see the Twitter data privacy agreement. If you do not want Twitter to link your visit to our site with your profile, please log out of your Twitter account.